Andy Price
Road 2 Rally Branding
The Road 2 Rally brand is about celebrating car culture across the globe, uniting different car enthusiasts in the name of charity. Given such as a vast audience and high energy, the branding needed to reflect said diversity and high energy nature of motorsports events to best interest the concepts target audience. Each stage of the rally would feature fund raising meets for charities in each country, advertised with Road branded posters.
Road 2 Rally World Road Map
In addition to branding that best reflected the energy and diversity of Road 2's audience, a website that followed the same values allowing spectators to better follow the rally was required. Spectators would be able to track the progress of specific teams and follow various routes along the rally.
